‘Schuylkill Gives’ launches online initiative

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POTTSVILLE, SCHUYLKILL COUNTY (WBRE/WYOU) – Thursday, May 14, marked Schuylkill Gives Day, a brand new 24-hour online giving day for Schuylkill County non-profit organizations. Anyone coud help support and donate to any of the 29 participating organizations.

“Our nonprofit organizations, they are what makes our community as loving and kind and supportive as it is, it’s what we treasure about our community, and we need to protect them.” Emily Ehlinger, Executive Director of Schuylkill County Council for the Arts told Eyewitness News.

Amanda Campbell, Executive Director of Schuylkill Area Community Foundation says the idea was developed prior to the coronavirus pandemic and is a completely online giving day like Giving Tuesday dedicated to the local non-profits. Originally, Schuylkill Gives meant to target millennial donors, since they tend to be more comfortable using online transfer funds such as PayPal and Venmo but with more people at home working online, they wanted to branch this out to others who would be able to give. 

“We started launching this in January to the nonprofits, inviting them into our offices, giving them some information, telling them how to set up it up and what some of the requirements were. Then, we’ve just been anticipating this day for months.” Campbell said.

Mandy Fitzpatrick, Program and Development Director of Schuylkill County’s VISION organization, says even though certain places have had to close due to the pandemic, many are still providing resources through different methods.

“All of our libraries are closed, but several libraries are participating and they are participating in this day and also stepping up by having story times and other things going on during this time to still connect with our communities,” Fitzpatrick said.

As the online fundraiser comes to a close at midnight, the nonprofit with the highest amount of donors in the 24 hour period will receive an additional $500. A power hour was also held between noon and 1 pm, during which the organization with the highest number of unique donors recieved an extra $124.

“Everyone has something that they believe in, passionately, and here in Schuylkill cCunty, you have the opportunity to support that which I think is wonderful.” Ehlinger said.

Campbell tells Eyewitness News they will hold their next Schuylkill Gives Day on May 14, 2021. 

To donate to one of the nonprofit organizations, visit their website here. The online initiative ends tonight at midnight. You don’t have to live in Schuylkill County to donate. 

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