Pick Up Your Trash!


(WBRE/WYOU-TV)  Some say it is never really out of sight, but often times it is out of mind litter, and every community is impacted in one way or another.     Now an aggressive anti-litter campaign is underway in Northeastern Pennsylvania. Lead I-Team Reporter Andy Mehalshick has our story tonight.

 Trash litters the side of North Main Street in Wilkes-Barre.

   Sights like this are common all across our region. Enter the Pick up the Poconos, a program that began in the spring of 2018 by the Pocono Mountains Visitors Bureau

“What we are trying to do is proliferate picking up the Poconos and rename it “Picking up Pennsylvania” Explains Chris Barrett, President, and CEO of the Pocono Mountains Visitor Bureau.

 He added “We want to get our convention and visitors bureaus involved to ring the alarm and create awareness and say ‘hey litter is very important’. We want folks to be responsive for their trash but to understand there is a longer-term problem.”

 Studies have shown that litter has a two-pronged negative effect on communities..

    “It can not only have effects of not attracting people to the Commonwealth but it has a negative environmental effect. Not only a bad idea, it’s a crime,” Said Barrett.

 Luzerne County is now on board with the effort. 

“We went through the branding survey a couple of months ago and one of the things that came out of that was curb appeal. The fact that we have a little bit of a litter problem,” Noted Ted Wampole, Director Luzerne County Visitors Bureau.

 Those here agree that the litter problem does not get the attention it deserves..

“I think it has slipped out of public consciousness and that shows wherever you drive around or walk around Luzerne County. It’s clear that litter has become a larger and larger problem,” Larry Newman- Dir. Diamond City Partnership   

This effort will let those who litter know they face heavy fines..

“They have to be held responsible. If you litter you should pay the price for it. We should be relying on other people to pick-up your trash” Added John Maday, Director Riverfront Parks Committee

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