(WBRE/WYOU-TV) Perry Sook, the President and C-E-O of Eyewitness News Parent Company Nexstar was presented one of the top broadcasting awards It’s known as the Golden Mike Award. Standing by his side for the presentation were Nexstar employees impacted by Hurricane Michael.
In the world of broadcasting there are awards and then there’s this one, The Golden Mike from the Broadcasting Foundation of America.
“It is a nice award and recognizes not only me, but our company and what we do every day. But, the fact this whole foundation is tied around philanthropy and giving back to those of us in our business that have a need, makes it even that much more special” Said Perry Sook, Founder, and CEO of Nexstar
Perry Sook founded Nexstar in 1996 with one station.
Today there are 174 and growing.
But this award doesn’t go to the biggest broadcaster, but the broadcaster with the biggest heart.
“We single out one person who has been an icon in the industry and who has given back in a lot of other ways” Noted Dan Mason, Chairman, BFOA
The foundation honors a broadcaster, who helps broadcasters when a crisis hits.
“We’re here to help broadcasters who have fallen on hard times. Who can’t work, can’t pay their bill, can’t keep their families together. We’re here to help them” Said Jim Thompson, President, BFOA.
And here to see Perry Sook honored… Nexstar employees from Panama City devastated by Hurricane Michael.
“I respect the heck out of the guy. He came to the station. He said he was going to help our employees. He helped every single one of our employees” Said Terry Cole, General Manager, WMBB
“The broadcast foundation money just helped put a dent in that. It was a lifesaver” Added Chris Golden, WMBB
“The broadcasters foundation money helped me to relocated and kind of rebuild a life after Hurricane Michael,” Said Kelly Grossfield, WMBB
A who’s who of broadcasters gathered at the Plaza Hotel in New York City for this golden moment.
And country band Sugarland sweetened the evening with their Grammy-winning music.
“And this year’s recipient of the golden mike award, Perry Sook”
But the man of the hour was the one who started as a paperboy and grew up to deliver a media empire.
“It’s very gratifying to think that what started with one television station will later this year become the largest broadcasting company in America. It was never the goal, but you do look up and realize wow, look at where we’ve come and how far we’ve come” Said Perry Sook.