Local Artists Featured on Billboards


STROUDSBURG, MONROE COUNTY (WBRE/WYOU) – Twelve local artists have received the opportunity of a lifetime. Their artwork is about to be displayed in a very public way.

Starting this week, twelve artists from the Poconos and Lehigh Valley will see their artwork come to life on large billboards throughout the region.

Lucille Norella’s floral artwork is about to be featured for all to see along Route 33 in Hamilton Township. 

“Oh my gosh, I was just so honored and so humbled and so thrilled,” smiles Lucille Norella of Waymart. 

More than 170 high school and professional artists submitted pieces, but just 12 were selected by a panel of judges. This is the annual ArtPop Billboard Competition. 

“It was very difficult to pick. We tried to pick things that were representative of a lot of different mediums,” explains Susan Randall, Director, Pocono Arts Council. 

Adams Outdoor Advertising donated 12 blank billboards along major thoroughfares throughout the region. 

Randall adds, “they can be seen anywhere from Lackawanna County through the Allentown area.”

Artists have their designs displayed for a full year, then new winners are featured. The goal is to promote as many artists as possible. 

“I think it’s a great way for artists work to be seen in a huge way,” Randall believes. 

Lucille created her submission using flowers she plants, picks, and presses from her own garden. 

She adds, “it’s just, I don’t know, something about pressed flowers that people like!”

She’s excited to see what other opportunities ‘blossom’ from this. Norella adds, “it’s an opportunity of a lifetime. It could be life-changing. There’s so many opportunities available once your artwork gets out there and people see it.”

The new billboards hit the highways this week. They’ll remain up through the end of December 2019.

The ArtPop Street Gallery Program is offered in cities throughout the country. Eastern Pennsylvania has participated for the past five years. 

Click here for more information

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