PLAINS TOWNSHIP, LUZERNE COUNTY (WBRE/WYOU) 24-percent of children in the United Way of Wyoming Valley’s service area are living in poverty. 

The United Way held its annual fundraising kickoff event at Mohegan Sun Pocono last evening. For five years their campaign goal is to help curve childhood poverty and has been. 

In 2013, that rate was 29-percent in the valley. it’s currently 24-percent. Money raised through out the campaign goes towards childhood education. 

“To give home the education that he needed. Now, he says I love you mommy and he sings and he reads books to me,” said Brooke Rowe. 

“With one and three kids growing up in poverty that’s a huge issue that will effect for generations to come,” said President and CEO of United Way of Wyoming Valley, Bill Jones. 

To learn about the United Way of Wyoming Valley mission click here.