BARRETT TOWNSHIP, MONROE COUNTY (WBRE/WYOU) – Tourism is the Poconos’ number one industry and attracts more than 26-million visitors to the four-county region each year. On Thursday, tourism leaders announced their latest efforts to make sure the area continues to thrive.
The Pocono Mountains Visitors Bureau ‘Annual Report Luncheon’ is designed to highlight the past year, while acknowledging the future.
More than 500 people attended the event at Skytop Lodge.
“Tourism has been great for 2018. In fact, it’s going to be one of our better years,” says Jeff Rudder, General Manager, Skytop Lodge.
One of the changes this year involves brainstorming how to market the Poconos, since the area is constantly evolving.
“The Pocono Mountains has really become the indoor water park capital of the world,” explains Chris Barrett, President/CEO, Pocono Mountains Visitors Bureau.
Chris Barrett is President and CEO of the Visitors Bureau. He says it’s also important to also market the Poconos natural draws like hunting, fishing, and hiking. The challenge is marketing everything concisely.
He questions, “so, how do we get the full message out to all of our feeder markets such as New York, Philadelphia, Harrisburg, Wilkes-Barre/Scranton and say ‘Hey, the Poconos Mountains is a great place to visit!”
In the past year, the Visitors Bureau’s website has been visited more than 4-million times. Two new marketing campaigns were also launched.
“Tourism for the entire area of Northeastern Pennsylvania is, I think, is one of the top three economic drivers,” says Rory O’Fee, Marketing Director, Woodloch Properties.
The luncheon ended with an award presentation.