Clear The Shelters

How to Register Your Organization for Clear The Shelters 2020 ‘Adopt & Donate’ Campaign

Clear The Shelters

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Clear The Shelters

WBRE-TV joins NBCUniversal owned television stations Clear the Shelters™ pet adoption campaign for the entire month of August

WBRE-TV along with animal shelters and rescues from Northeast & Central Pennsylvania will host the popular month-long event in August for local communities’ organizations will offer low cost or waived adoption fees

WBRE-TV today has joined NBCUniversal Owned Television Stations’ Clear the Shelters™ nationwide pet adoption campaign. Launching August 1st and culminating with Clear The Shelters Day Friday, August 28th, the pet adoption drive will include the participation of local animal shelters/rescues. On August 28, participating organizations will offer low cost or waived pet adoption fees to help families adopt a pet.

Eyewitness News and NBC Universal have partnered to produce a 60-minute special highlighting the importance of finding forever homes for shelter animals. The first half hour of the special NBC’s “Clear The Shelters” will run at 7:00PM will spotlight the amazing adoptive families, unsung heroes who work at the shelters and of course, adorable pets who are being welcomed into new homes.

The second half hour WBRE-TV’s “Finding a Forever Home” at 7:30PM will be hosted by Eyewitness News morning anchors, Chris Langlois and Kelly Byrne and will highlight the efforts here in Northeast and Central Pennsylvania to find homes for animals.

From older dogs to kittens to rabbits to birds, NBCUniversal Owned Television Stations’ Clear The Shelters campaign has inspired local communities to take action and open their homes to pets in need. Since 2015, more than 411,292 pets have been adopted.

For more information, visit ClearTheShelters.com. You can also follow the effort on Twitter @Clear The Shelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.

Clear The Shelters: Local Animal Shelters

More Local Animal Shelters

Animal shelters across the country are once again teaming up with NBC and Telemundo stations to find loving homes for pets in need with the Clear The Shelters pet adoption campaign.

To help individuals and communities continue to practice safe social distancing measures, the stations’ month-long “Adopt & Donate” effort will feature virtual pet adoptions and make it easy for people to donate online to participating shelters and rescues. The campaign runs from Aug. 1 through Aug. 31, 2020.

Organizations interested in participating in Clear the Shelters 2020 should complete the Commitment Registration form here. This form is required to ensure proper verification of all interested participants.

This is the sixth consecutive year that NBC and Telemundo owned stations have spearheaded their popular pet adoption initiative to communities nationwide. Since 2015, NBC and Telemundo owned stations’ Clear The Shelters campaign has helped more than 410,000 pets find new homes. The event was inspired by a 2014 North Texas pet adoption event hosted by NBC 5/KXAS and Telemundo 39/KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas.

Because of the impact the COVID-19 pandemic has had on many shelters and rescues, we are not requiring participating organizations to waive fee adoptions or spaying and neutering fees.

This year’s Clear The Shelters’ “Adopt & Donate” campaign features returning partners WeRescue and GreaterGood.org, and new partner 24PetWatch. Users can use the WeRescue iOS app to locate adoptable pets near their zip code, submit their pet adoption applications through shelters’ websites, and ask questions directly to shelters. 24PetWatch is enabling shelters to increase their exposure through 24Petshelter.com/cleartheshelter, a free website providing a full list of participating shelters and their adoptable pets along with a link to contact them.

“As communities all across the country continue to practice social distancing, this year’s Clear The Shelters campaign will allow individuals to find their perfect pet through virtual platforms.  Our partners WeRescue and 24PetWatch have great web and online tools that make it easy to find a pet and navigate the pet adoption process with shelters,” said Valari Staab, president of NBCUniversal Owned Television Stations.  “If adopting a pet is not possible right now, our partners at GreaterGood.org have a great website where anyone can donate to shelters/rescues to help them continue their great work.  We are excited for our NBC and Telemundo stations to present another memorable Clear The Shelters campaign this August.”

We would love to work with your organization to make this year’s Clear The Shelters Adopt & Donate campaign a resounding success.


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