Walmart launches new back to school feature

WILKES-BARRE, LUZERNE COUNTY (WBRE/WYOU)- There's still a lot of summer left, but it's time to start thinking about what kids will need when they head back to school.

Walmart's not only ready, in-store, for back to school sales, but now they have an online feature. You can enter your zip code, find the school your children attend, and up pops a list of supplies for their specific grade.

It's a convenience for back to school shoppers who are starting earlier this year and spending more.

"They started as early as late June, and back to school season for them is going to go all the way through, even when their child is in school," says Ana Smith of the National Retail Federation.

Smith says their research supports what a Deloitte Survey found: that retailers not yet ready for back to school shoppers should be.

"A lot of retailers started as early as actually the first week of June," says Smith. "Stocking up their shelves with back to school materials."

And joining the pens, pads, and backpacks on the back to school shopping list this year are electronics in a big way.

"We're learning that a lot more schools are getting very tech-friendly and therefore, asking parents to purchase for their kids tablets or laptops," says Smith.

The federation grades overall back to school spending to be at least 10% higher than last year.

If you would like to check out Walmart's new online feature to see what your child will need, click here: https://www.walmart.com/classroom-supplies.


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