TRUTH OR FICTION? CELL PHONES RADIOACTIVE ENOUGH TO POPCORN? THAT'S WHAT MILLIONS WERE ASKING AFTER THREE VIDEOS POPPED UP ON "YOU TUBE" LAST WEEK, SHOWING FRIENDS MAKING POP CORN BY SIMULTANEOUSLY RINGING THEIR CELL PHONES. THIS WAS NO SCIENTIFIC EXPERIMENT. INSTEAD, A STEALTH MARKETING CAMPAIGN BY CARDO SYSTEMS, THE MAKERS OF ONE BRAND OF BLUETOOTH HEADSETS.
We wanted to create something that was very unique to the industry and evoke curiosity around our brand. But never once in these videos do we see a Bluetooth. We wanted to leave that very vague so that people would then wonder who was behind these videos.
VIRAL VIDEOS LIKE THESE ARE A POWERFUL ADVERTISING TOOL. BUT A CLEVER AD MAY NOT BE ENOUGH. JUST AS IMPORTANT, WHERE THE VIDEOS ARE POSTED.
Just putting videos out there doesn't make it viral. Actually having something that's engaging enough where friends will pass along to friends is what makes it viral.
THE ULTIMATE SUCCESS, INTERNET BUZZ. CARDO SYSTEM SAYS NEARLY 8 MILLION HITS IN 12 DAYS, SPAWNING PARODY VIDEOS. AND ALSO FEAR. WHAT COULD A CELLPHONE DO TO A PERSON'S BRAIN?
We don't ever discuss or imply that there's any health risk with using a cell phone. You don't state it but I think that the message seems to be clear. No that wasn't our intent and in fact it would take over 10 million cell phones in a very small space to even attempt to create enough power to pop any type of kernels.
ULTIMATELY CARDO SYSTEMS CAME CLEAN POSTING ON ITS WEBSITE "MAKING POPCORN WITH A CELLPHONE HAPPENS ONLY IN THE MOVIES".
So one final question, if it wasn't the cell phones popping the popcorn, what was popping the popcorn? Well that's a cardosystems trade secret that we wanna keep um a secret, so we can keep the curiosity in tact.
THE MAIN GROUP REPRESENTING THE CELL PHONE INDUSTRY RESPONDED TO THE ADS BY SAYING, "IT'S ONE THING TO BE CUTE OR CLEVER, BUT REPRESENTING CELL PHONES IN SUCH A WAY IS IRRESPONSIBLE AND MISLEADING AND COULD LEAD TO A FALSE IMPRESSION REGARDING CELL PHONES AND PUBLIC HEALTH."