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Employment at WBRE WYOU

Digital Marketing Services Account Executive

Nexstar Broadcasting, Inc., one of the nation’s fastest growing local media companies, is seeking an experienced Digital Marketing Services Account Executive. The ideal candidate is a proven sales person or agency executive who is effective at prospecting, is goal-oriented and thrives on developing new revenue opportunities in a fast-paced industry. The successful candidate’s priority will be to generate, manage and grow digital marketing services revenue from local advertisers/agencies.

Responsibilities:

Serve as the sales marketing lead generating revenue from digital marketing services for clients
Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth.
Establish, maintain and grow relationships with advertisers and agencies 
Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
Consistently communicate with clients on all business activity
Complete knowledge of the market and competitive landscape
Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
Meet and exceed performance management targets for account activity and revenue generation
Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
Establish key relationships within the local business community in order to effectively build and maintain digital marketing services revenue vs. budget
Requirements:
Education:    BA or BS in Business, Marketing or Advertising preferred

Experience:       

5+ years of digital media sales, marketing or digital agency experience preferred
Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
Motivated, enthusiastic, self-starter who is able to work effectively both independently and in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to sell through a consultative sales experience
Ability to sell a vast array of products
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals and secure revenue goals
Interest and passion for digital trends and how they relate to the media/ broadcast industry
Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
Resourceful, self-motivated and a skillful multi-tasker
Strategic foresight
Valid driver’s license with an acceptable driving record

Please send resumes to:

Steve Daniloff
Director of Sales
WBRE-TV / WYOU-TV
62 South Franklin Street
Wilkes-Barre, PA 18701
sdaniloff@pahomepage.com

EOE

Local Sales Manager

WYOU-TV (CBS) is seeking a Local Sales Manager with a minimum of 3 years experience in broadcast television sales. Will develop and execute sales strategies that result in exceeding revenue targets for Local and Digital sales. Successful candidates will have excellent leadership and forecasting skills as well as a successful track record of generating new business and selling big ideas to clients and agencies. Valid driver’s license with an acceptable driving record including during employment. Bachelor’s degree in Marketing, Advertising or Mass Communications or an equivalent combination of education and work related experience. Excellent communication skills, both oral and written, Experience guiding, directing and motivating sales people, including setting performance standards and monitoring performance. Ability to identify the developmental needs of others and to coach, mentor and help others improve their skills. A working knowledge of the internet, Simmons, Strata and OSI are a plus. Please send resumes to:

Personnel
Eyewitness News
WBRE-TV / WYOU-TV
62 South Franklin Street
Wilkes-Barre, PA 18701
lparri@pahomepage.com

EOE

National Sales Manager

Seeking a dynamic National Sales Manager for WBRE (NBC) and WYOU (CBS) in Wilkes-Barre/Scranton, PA. Work within two hours of New York and Philadelphia in the heart of the Pocono Mountain region (market #54) selling alongside a great Local team. Nexstar is a growing, sales-driven company that is seeking an NSM who thinks creatively for our clients and their agencies. Must be able to manage multiple projects and be proficient in presenting station projects and digital campaigns. Previous NSM experience preferred but not required. Minimum of 5 years experience in broadcast TV sales required. Must possess excellent communication, negotiation and research skills with the ability to challenge and guide national representatives. Knowledge of Rentrak, OSI, Excel, Strata and PowerPoint a plus. Please send resumes to:

Steve Daniloff
Director of Sales
WBRE-TV/WYOU-TV/PAHomepage.com
62 S. Franklin Street
Wilkes-Barre, PA 18701
sdaniloff@pahomepage.com

EOE

Account Executive

Immediate opening for a full-time Local Sales Account Executive to help our clients grow their business through the use of television advertising. Individual will be responsible for selling and servicing clients. Candidates must possess presentation, organizational, and communication skills. Computer proficiency and being able to work in a fast-paced environment with a winning attitude desired. Previous television or radio experience or outside sales experience preferred. Please send resumes to:

Personnel
Eyewitness News
WBRE-TV / WYOU-TV
62 South Franklin Street
Wilkes-Barre, PA 18701
lparri@pahomepage.com

EOE

Internships

Internships

Main internship areas: Journalism, TV Production, TV Sales

Contact Info: Gina Schreiber

62 South Franklin Street
Wilkes-Barre, PA 18701
GSchreiber@pahomepage.com