Alzheimer's disease by participating in The Longest Day® on Saturday, June 21, 2014. The Longest Day
is a sunrise-to-sunset event to honor the strength, passion and endurance of those living with
Alzheimer’s disease and their caregivers. Teams will complete a day filled with activity to raise funds
and awareness for the efforts of the Alzheimer’s Association.
Held annually on the summer solstice, The Longest Day symbolizes the seemingly endless journey so
many facing Alzheimer’s disease are asked to endure. Participants will complete approximately 16 hours
of activity ranging from running, cooking, knitting to playing bridge, to help advance Alzheimer’s care,
support and research.
This year, community volunteers are leading recruitment and mentorship for The Longest Day. Beatriz
Mallory in Mt. Cobb is helping to promote The Longest Day and build team engagement within the
Beatriz Mallory and her team of volunteers are working towards a world without Alzheimer’s. Mallory’s
team has created the first annual Yogathon to End Alzheimer’s in order to achieve this vision. “We have
six yoga studios in four states holding donation-only classes on The Longest Day. And at our home
studio, Every Body's Yoga in Mt. Cobb, PA, we're having meditation, tai chi, and of course, yoga, from
sunrise to sunset.”
Mallory, the Team Captain, also commented on other activities her team would be doing on the 21st,
“We have surfers in Hawaii, salsa dancers in NJ, a cyclist in Maine, and several others also raising funds
on our behalf. Thanks to so much support, the Yogathon to End Alzheimer's is sure to become an annual
event,” said Mallory. Mallory’s cross-country effort to fight Alzheimer’s is a crucial first step to bring
attention to a looming national problem that must be dealt with.
Mallory serves on the Alzheimer’s Association Greater Pennsylvania Chapter’s Board of Directors.
Alzheimer’s has claimed Mallory's grandmother, aunt, uncle and mother-in-law, giving her a visceral
understanding of the ravaging effects of this disease in a family. The threat within her family is
exacerbated by the high incidence of diabetes and cardiovascular disease in Hispanic and African
Alzheimer’s disease is a growing epidemic and the nation’s sixth leading cause of death. More than five
million Americans are living with Alzheimer’s, including 270,000 in Pennsylvania alone, and this
number is estimated to grow to as many as 16 million by year 2050, according to the Alzheimer’s
Association® 2014 Alzheimer’s Disease Facts & Figures report.
The Alzheimer’s Association Greater Pennsylvania Chapter’s CEO Gail Roddie-Hamlin cautions, “We
are in the midst of a public health emergency as the numbers for Alzheimer’s and dementia continue to
However, as the Alzheimer’s Association introduces this new fundraiser, an audible sense of excitement
can be heard in the voice of the CEO. “We have many exciting plans this year, but we can’t do it
without you! Your dedication, support and resources make all the difference,” said Roddie-Hamlin.
As the inaugural Alzheimer’s & Brain Awareness Month winds to a close, there has never been a better
time to join the fight to end Alzheimer’s. To learn more about Mallory’s team, go to
act.alz.org/goto/yogathon. To start a team or learn more about The Longest Day, visit
alz.org/thelongestday or facebook.com/fightalz.
About Alzheimer’s Association – Greater Pennsylvania Chapter
The Greater Pennsylvania Chapter is the leading organization in the state addressing issues related to
Alzheimer’s disease and related dementias. Our mission is to eliminate Alzheimer's disease through the
advancement of research; to provide and enhance care and support for all affected; and to reduce the risk
of dementia through the promotion of brain health.
The Alzheimer's Association 24/7 Helpline provides reliable information and support to all those who
need assistance. It is available toll-free, anytime day or night, at 1.800.272.3900.
For more information, visit www.alz.org/pa.
(Information from Claudine Battisti | Director, Marketing & Communications | Alzheimer's Association Greater Pennsylvania Chapter )
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